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THE GIFTING
GESTURE

Journal

What we have learned about giving well.

Gifting is mostly judgement, and judgement is mostly experience. This is ours, written down.

Latest

Wedding gifts that do not end up in a cupboard

Most wedding gifts are bought for the occasion rather than the couple, which is why so many are still boxed a year later. A different way to choose.

11 September 2026

What to give someone who already has everything

The problem is not that they own everything. It is that they have opinions about all of it. Four approaches that work, and one that never does.

7 September 2026

Diwali gifts for a team of fifty, when you only know ten of them

Corporate Diwali gifting has a fairness problem before it has a budget problem. Here is how to solve the first one, and what it costs.

2 September 2026